Initial design research
Final slide is website links for images
Initial design research consisted of browsing through business cards in general
Business cards shown in slides show a filtered selection of cards. Cards chosen for inspiration because of:
Innovation - Creative and distinctive that doesn't blend into the crowd
Distinction - stand out from the crowd
Style - ability to show personal style through card
Relation to theme method (photographer business card looks like camera)
Personal Preference - personal tastes
(c) Richard Jones 2012
Design aim = Digital design
Designs consist of free flow design ~ no restrictions experimentation
Allowing for random ideas and possible inspiration
BUSINESS CARD - RE-FOCUS
Look into what should go into business card design
Two main focus points decided:
1. Me - personal identity - factors / character traits + statements that can be applied
2. Job area focus - Digital design.
First screen shot above shows board created on self focus.
Second screen shot shows image web links
Screen shot reflects on distinct personality traits that can be express visually.
Features of board can be deemed as "too personal" or not job relevant.
Features that will be considered:
Contrast
Balance
Duality - use of two features to contrast / offset yet equate to balance
First screen shot above shows board created on Digital Design.
Second screen shot shows image web links
Screen shot used to identify features to be implemented into business card related to digital design
Features of board considered more appropriate / implementable to business card design.
Features to be considered:
Connections
Nodes
Circuit board
New design 1
Design consists of pixel design
Lots of room required + low clarity
Shrinking Pixel size would improve clarity however would begin to lose desired pixel appearance
Alternative colours implemented however did not fit offer significant improvements
New Design 2
Clean layout - clear font
Connections and nodes implemented via logo.
Design although offering "clean" appearance is considered "plain"
New Design 3
Design to create font consisting of connections and nodes. Design halted due to lack of clarity of text despite implementing white box. Node appearance like however decided to not implement text into design
New Design 4
Connections and nodes implemented to induce circuit board like appearance. Different shades of grey offer depth of field
Design 4 further development -
Circuit board design to be "enhanced"
Use of colour effect and glow to give appearance of circuit board flowing with power
Default font text implemented to test appearance
Text on-purposely overlaps with background pattern to test visibility
Colour although effective does not offer depth as first thought (personal taste)
Text on-purposely overlaps with background pattern to test visibility
Colour although effective does not offer depth as first thought (personal taste)
Design 4 further development -
Opacity modifier layer and colour burn modifier layer implemented to add detail to appearance
Multiple at tamps allowed for visually appealing appearance however felt to detract from original purpose
Opacity fade to be implemented but colours will be removed
Design 4 further development -
Opacity fade implemented
Text altered to not overlap
Font adapted to font with majority of straight lines - clarity maintained by keeping clear font
Name becomes focus over "Digital design" due to recommendation
Focus achieved due to font placement and brightness (colour)
Back cover created - same design features for constancy
Same font implemented as front cover
Offset placement to flow with front of card
Current design implements lots of DIGITAL features but very little personal identity
Personal identity feature to make card creative and different from other cards on display at exhibition.
Personal identity feature to be implemented = Contrast.
Contrast to be implemented to design through contrasting textures - smooth and matte
Print options - Implementing Dual Texture
Contrast achieved through two textures, matte card with UV coating on details offer contrasting appearance and feel.
Not sure how this design links to you or your work... I find the top ideas (on left and right) the most interesting ones. The right hand at the top is my favourite. Very unusual and interesting. Hope you keep and work with it.
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